Are you Overpaying for a Counterfeit?

Just because you're shopping at a specialty grocery or high-end supermarket doesn't guarantee that the extra virgin olive oil (EVOO) you're buying is the real deal. The olive oil industry is notorious for lacking regulation, which allows fake EVOO to infiltrate the market [1]. So, what's the difference between real and fake EVOO, and why should you care?

Real vs. Fake EVOO

• Authenticity: Real EVOO meets stringent chemical and sensory standards, ensuring...